38% more enquiries without increasing Google Ads spend.

The problem

Adventure World specialises in tailor-made and small-group travel experiences across destinations around the world. The advertising needed to produce more meaningful customer enquiries — without simply turning the budget up.

The brief

Increase genuine customer enquiries through Google Ads while making the existing advertising budget work harder.

The result

Comparing March–August 2026 with the same six-month period in 2025, Google Ads delivered 38% more genuine customer enquiries, a 29% lower cost per enquiry, and 2% less spend. That is 201 additional enquiries while spending slightly less — with average cost per enquiry down from $113.56 to $80.54.