178% more patient enquiries and booking actions.

The problem

Dazzle Family Dental is an Auckland dental practice providing general, cosmetic and restorative dental treatments. The practice needed more prospective patients engaging through Google Ads, without the extra budget being wasted.

The brief

Grow patient enquiries and booking actions while improving the efficiency of increased advertising investment.

The result

Comparing January–July 2025 with the same period in 2024, Google Ads delivered 178% more patient enquiries and booking actions on 41% more spend — growth at more than four times the rate of the budget increase. Cost per conversion fell from about $7.87 to $3.99, with around 1,770 additional patient actions over the seven months.