+73%
Revenue
−12%
Ad spend
2nd
Location opened
15k
Visitors / month, previously stuck
The problem
Traffic had laboured around 15,000 visitors a month for two years. The business wanted growth without simply pouring more money into ads.
The brief
Double online sales and revenue so a second location could be established.
The result
Advertising spend dropped 12% while revenue rose 73%. In October 2015 a second location, Hyperdrive FIT, opened in Grey Lynn — helped by the lift in sales.
Channels: Search, Display · hyperdrive.co.nz
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